Before you create a Shopping Campaign, you must first create the Shopping Ad Campaign. Shopping ads need to be specific and relevant. Take your time, create a solid bid and negative keyword strategy. You got this!
Instructions:
Click the Campaign tab on the left-hand side of the screen.
Select "+Add Campaign", then in the drop-down select new “Shopping Campaign"
Create your Campaign
Select Campaign Goal
Enter the Campaign Name and daily budget
Add CPC
Click "continue"
Create your Ad Group
Enter the Ad Group name (does not affect performance)
Insert your default CPC
Click "continue"
Create your Product group
Enter the name of the product group
Choose your Default CPC
Select the products in your product feed
Click "Create Product Group"
Add Negative Keywords
Make your selection on Negative Keywords
Click “Continue”
Tips & Tricks:
The more Negative Keywords added to the list, the better your product group will perform.
Look for Negative Keywords that are not relevant to the products you’re trying to sell.
Keep a close eye on your results after your first Shopping Campaign. You'll see which keywords you can add to your negative keywords list.
While the Stukent Support is happy to assist with technical support, we are not marketing experts. Generally, questions about best practices with the Digital Marketing Simternship (formerly Mimic Pro) should be directed back to your course Instructor for best guidance.