Creating Display Ad Campaigns
Instructions:
Click the Campaign tab on the left-hand side of the screen.
Select "+Add Campaign"
In the drop-down, select “Display Ad" in the Campaign Type.
Create your Campaign
Select Campaign Goal
Enter the Campaign Name and daily budget
Add CPC
Select Audience Options
Click "continue"
Create your Ad Group
Enter the Ad Group name (does not affect performance)
Insert your default CPC
Click "continue"
Create your Display Ad
Add a Long Headline
Add Short Headlines
Add multiple Descriptions for your Display Ad.
Add Business Name
Select Product Images
Click “continue”
Tips & Tricks:
Adding Content to your Display Ad is essential in getting higher conversions, cost, etc.
One of the main things they need to be careful of is grammar and spelling. The simulation will penalize heavily for these mistakes.
While the Stukent Support team is happy to assist with technical support, we are not marketing experts. Generally, questions about best practices with Digital Marketing Simternship should be directed back to your course Instructor for best guidance.